Lex Autolease has appointed experienced contract hire specialist Fiona Hall to lead its Broker and Branded Solutions division.
Hall, who will be part of Lex Autolease’s executive management team, joins the business after five years as commercial director at Arval UK, where she led the sales, customer service and marketing strategy for the business.
She began her career in contract hire in 1986 at Lex Vehicle Leasing and went on to hold a number of senior sales positions within the organisation.
In her new role as director of Broker and Branded Solutions, Hall is responsible a 60-strong team that leads Lex Autolease’s relationship with the broker community and its white-label service offering to vehicle manufacturers, including Honda, Jaguar Land Rover, Mitsubishi and Volvo, among others. The division is accountable for over 50,000 vehicles.
Rick Francis, managing director of Lex Autolease, said: “Fiona is a well-respected figure in the fleet industry with over 25 years’ experience in contract hire and an impressive reputation for her leadership qualities and ability to drive growth within a business.
“We welcome Fiona back to Lex Autolease as she leads our Broker and Branded Solutions division into its next stage of growth.”
Hall said: “It is a really exciting time to be joining Lex Autolease. With its integration complete, this will be a pivotal year for the business as it consolidates its position as the clear market leader in the fleet management industry.
“I am looking forward to further developing the company’s broker and branded solutions, which are areas of the business with significant potential for expansion.”