Fleet News

Europcar streamlines brand strategy

Europcar Group is to focus its business exclusively on its two core brands: Europcar and its value-for money InterRent division.

Until now, Europcar has also serviced National and Alamo brands in some EMEA (Europe, Middle East and Africa) countries.

These two brands will now return to Enterprise Holdings which owns them.

“Making life simple is at the heart of what we are trying to achieve for our clients,” said Cyrille Giraudat, chief marketing and clients officer at Europcar.

“By focusing our strategy on Europcar and InterRent, we will clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets.”

The return of National and Alamo to Enterprise Holdings marks the formal conclusion of a process begun in August 2013 to end commercial cooperation between Enterprise Holdings and Europcar, now confirmed by arbitration.

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