Employers, especially those with staff who drive for work, are being urged to sign up now to be part of Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event.
The charity Brake, which coordinates the event, is encouraging organisations to go to www.roadsafetyweek.org.uk for ideas on using the event to promote safe driving to staff and the wider community, and to register for a free e-action pack.
Road Safety Week, now in its 18th year, is a great time to for employers to promote a safe driving culture internally and engage the community to raise awareness about road safety.
The Road Safety Week 2014 theme is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Employers are encouraged to help promote this theme to staff and local drivers, and/or address other road safety issues important to them.
Employers can access free electronic resources and guidance to help them get involved - www.roadsafetyweek.org.uk/organisations has tips and ideas, and businesses can register for a free e-action pack (emailed out from September) with downloadable posters and advice on taking part.