Škoda has appointed Davina West as its new fleet business development manager.
West will join the coporate sales team to develop and deliver competitive offers and itl also signals a fresh focus on the implementation of new fleet customer satisfaction initiatives.
She has extensive automotive marketing experience, and will also be creating new fleet communication strategies.
Her appointment is an internal one. Most recently West was retailer marketing manager at Škoda, designing and implementing the brand's local marketing programme.
She has also had various roles within Volkswagen Group UK, worked as a group marketing manager for a retail automotive company, and as general manager for customer relationship marketing at another vehicle manufacturer.
West said: "This is an exciting time to be further developing the Škoda fleet business. With such a diverse range of cars, all of which have desirable features which can improve the life of the corporate driver, I can't wait to get started."