Fleet News

CCIA 2014: BMW/Mini

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Fleet managers had the chance to see the first five-door version of the Mini hatchback close up at CCIA.

“It could be the car that really establishes Mini on company car choice lists,” said Adam Harley, national leasing manager at BMW.

“We’ve got high expectations in terms of sales numbers. That sector sees 70-75% being the five-door variant and we don’t see much difference for the five-door Mini hatch.”

BMW, meanwhile, brought its new 4 Series Gran Coupé – head of its launch at the end of June – along with the i8, which launches in September.

The i3 is also proving popular with corporate customers, according to Harley, with many people trying out the i3 range extender at CCIA.



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