Ford Retail has officially launched its customer facing brands under the new name TrustFord.

Ford says the new services and rebrand are part of an on-going strategy to align the business’ regional dealerships and ensure a joined-up customer experience at all TrustFord sites across the UK.

The new services are:

• New driver tutorial – available at all TrustFord dealerships, new drivers can book an appointment for a technician to take them through the basics of how to maintain a car, as well as how to carry out simple checks and adjustments
• Technology tutorials – customers can book in for free software updates and technology tuition to ensure they are getting the most from their vehicles.

Stuart Kerr, chairman and CEO of TrustFord, said: "We believe the introduction of these new tutorials will help highlight our commitment to providing our customers with a transparent service across our entire network of dealerships, underpinned by a promise to go the extra mile at every stage of their journey.

"We want our customers to feel like they can pop in for advice, whether they’ve just handed in their L plates and are getting to grips with their new car, or are simply struggling to sync their iPhone.”

The TrustFord identity will be rolled out across its network of 65 sites in the UK, which previously operated under a variety of local brand names, including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford, Polar Ford, @First Parts, Ford Retail Online and Ford Online Parts. All of these brand names will now be branded as TrustFord and TrustFirst Parts.

Ford says operating as one single brand will help give fleet, retail, bodyshop, parts, aftersales and SME customers a better understanding of the scale of TrustFord’s services across the UK – from ensuring customers have the widest range of Ford vehicles available to them, wherever they are in the country, to making it easier to recognise a dealership – building further confidence in the organisation’s expertise.