Fleet News

Communication key for salary sacrifice car schemes

A recent survey carried out by Zenith has revealed that 85 per cent of eligible salary sacrifice car scheme employees surveyed would be open to further communications about the schemes.

However, some organisations continue to be concerned about over communicating employee benefits.

Take-up has been shown to vary considerably depending on the level of communication permitted, from around 15 per cent where communication channels are readily available to as low as two per cent when they are not.

Zenith says it works closely with its customers to develop communication plans tailored to specific employee profiles.

Andrew Kirby, commercial director (employee benefits schemes) for Zenith, said: “Companies need to carefully consider their ability to communicate benefits prior to implementing them. If they are not able to facilitate a comprehensive communications strategy, engagement in the reward will be severely impacted. Companies can be concerned that they are over communicating benefits. However interest and take-up has been shown to rise significantly where a more open approach is taken. It is crucial that a strong partnership is built between the company and their salary sacrifice provider and that communication channels are opened up.”

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