Employers, especially those with staff who drive for work, are being urged to take part in Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event.
The charity Brake, which coordinates the event, is encouraging organisations to register for a free e-action pack, and to get ideas on using the event to promote safe driving to staff and the wider community.
The theme of Road Safety Week 2014 is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends.
Julie Townsend, Brake deputy chief executive, said: “Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue. Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities. Our theme this year – about everyone looking out for each other on roads – is a vital message that all organisations can help to promote."
Employers can register at www.roadsafetyweek.org.uk/organisations to get a free e-action pack.