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Fleets and employers urged to run events as part of Brake’s Road Safety Week

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Employers, especially those with staff who drive for work, are being urged to take part in Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event.

The charity Brake, which coordinates the event, is encouraging organisations to register for a free e-action pack, and to get ideas on using the event to promote safe driving to staff and the wider community.

The theme of Road Safety Week 2014 is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends.

Julie Townsend, Brake deputy chief executive, said: “Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue. Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities. Our theme this year – about everyone looking out for each other on roads – is a vital message that all organisations can help to promote."

Employers can register at www.roadsafetyweek.org.uk/organisations to get a free e-action pack.

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  • Steve Clarke - 28/07/2014 12:52

    "We understand that Brake’s theme this year is 'look out for each other'. We think that this is a very positive message that we will be promoting to our 250 members of staff, plus the 45,000 UK businesses that use our services, We will be calling on everyone to be considerate on roads, but especially calling on drivers to slow down and take care to protect people on foot and bike.

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