Fleet News

Jaguar XE tops company car driver wish list, according to survey

Ahead of its 2015 launch and official reveal on Monday in London, the Jaguar XE is already proving desirable with company car drivers, according to the latest findings from independent market research agency, Sewells Research and Insight.

The Jaguar XE has proved to be a popular choice for company motorists looking to change their car in 2015, achieving the highest future consideration score of any model in the survey of 4,250 businesses and company car drivers.

Of those drivers who tend to choose executive or luxury company cars, 88% of those questioned expect to at least consider the car.

Sewells is expecting the general excitement and anticipation around the launch to convert into a long order book for dealers, with almost half of drivers questioned (47%) saying they will ‘definitely consider’ the new XE and one in 10 already stating it is going to be their first choice of company car.

The Jaguar brand has received a major overhaul in the past decade with their sportier styling and handling cars becoming desirable alongside traditional German rivals.

John Maslen, brand director at Sewells Research and Insight, said: “The official reveal of the new XE is only likely to increase interest from drivers. The challenge for Jaguar is to meet this anticipated level of demand at a brand and dealer level at it moves into a higher volume part of the premium market.”

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


  • Mohan Lal - 05/09/2014 11:22

    A fearsome front, certainly will put some fear into the other manufacturers!

  • Ali Zaidi - 06/09/2014 16:02

    This car has the Xe Factor.

  • Gus Phillips - 24/09/2014 20:06

    The Jaguar XE, with 2.0 161bhp diesel unit with 99g CO2 emissions and a estimated starting £27K price tag, and 21000 miles servicing intervals makes very interesting reading, with the added bonus of being built in England, not to mention it's great looks. Roll on 4 October for full price, trim and spec details. Hopefully the lease prices will truly all of the above??

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee