Infiniti has appointed Carl Bayliss as the new country manager for the UK.
In this role he will be based at the regional office in Rickmansworth, Hertfordshire and be responsible for all business activities including sales, marketing and network development.
Bayliss was previously a senior manager, network development and premium customer experience at Infiniti Global Headquarters in Hong Kong.
Before joining Infiniti, he specialised in aftersales and training for premium brands, before being appointed market manager for Bugatti Far East.
Bayliss said: “Infiniti is undergoing a major transformation globally and in Europe in order to prepare itself for future growth and the introduction of the new Q30 model later this year. The company is continuing to develop itself as a leading global player within the premium sector and I am pleased to be back in my home country leading the UK team at this important time.”
Bayliss replaces Steve Oliver, the previous regional director, who has decided to pursue other opportunities outside of the Company.