The Government’s Go Ultra Low campaign, which is pushing for British motorists to drive ultra-low emission vehicles, has been given a boost with the launch of Electric Car Hire.

The company’s fleet of zero-emission 100% electric BMW i3s is now available to drivers in London and the South East for daily or weekly hire.

The European electric vehicle (EV) market grew by 37% last year, with the UK recording the biggest increase.

The UK also has the highest number of new EVs, with more than 15,000 on the road.

Matthew Munson, managing director of Electric Car Hire, said: “We are on the cusp of a new and exciting era in motoring with sustainable driving now becoming part of the nation’s conscience.

“There are now more charging points in London than petrol stations, and with the Government funding only increasing the numbers, it has never been easier to make sure your vehicle is charged fuelled and ready for use. 

“We’re here to support this trend and offer an affordable service that’s environmentally and user-friendly.”

Electric Car Hire offers a tailored hire service for customers, with free same day delivery of any one of its BMW i3s if ordered before 4pm.

Drivers can hire a car from £21.50 per day or £235 a week. The vehicle is free to charge at most roadside charging points across London and can be fully charged in 30 minutes using a ‘DC fast charge’ device, provided upon rental.