Transport for London (TfL) has launched its latest campaign to help reduce the number of motorcyclists killed or seriously injured (KSI) in the Capital as a ninth motorcyclist died last weekend.
In March 2014, TfL published the Capital’s first Motorcycle Safety Action Plan, which aims to reduce casualties involving motorcyclists and scooter riders by directly targeting key factors in collisions.
Riders will be urged ‘Think! Don’t ride too fast’ through a series of powerful film clips in cinemas and on social media, which show the potentially tragic consequences of not riding at a safe speed.
Collisions also occur at junctions when drivers of other vehicles, having failed to look properly, turn across the path of a motorcyclist. TfL is currently running a poster and radio campaign to help reduce this.
Ben Plowden, director of strategy and planning for TfL surface transport, said: “Motorcyclists and scooter riders are among the most vulnerable road users and with the recent spike in fatalities it is important that action to reduce the number of casualties continues. It is vital for all road users to pay attention to their speed and surroundings and to be aware of other road users.”
Provisional figures for 2014 show there were 27 motorcycle fatalities compared to 22 in 2013.