Calum James named general manager at Farizon UK by Jameel Motors UK

Calum James has been named as the general manager of Farizon UK by Jameel Motors UK and will take up his new role with immediate effect.

He was head of sales at Farizon, which is the commercial vehicle division of Geely, China’s largest private vehicle manufacturer. A replacement will announced in due course.

James made a successful transition from the banking sector to the automotive industry, joining Jameel Motors with a wealth of experience gained at Mercedes-Benz UK.

During his 11-year tenure there, he held roles in both fleet sales and aftersales. As the national fleet sales manager for passenger cars, he developed strategic initiatives that drove end user customer sales and helped to prepare for the brand’s transition to using the agency model.

Later, as head of corporate sales for Mercedes-Benz Vans, he led his team in achieving significant sales milestones, contributing to a strong financial performance for the company in 2024.

“I have enjoyed a variety of roles within the automotive industry so far in my career, but this opportunity with Farizon UK is the most exciting challenge yet,” said James.

“Setting new benchmarks across several crucial areas, the Farizon SV is a strong entrant to the electric van sector.

“There’s huge potential in fleet sales and the SME market, and I’m looking forward to working with my colleagues to establish Farizon as a major force in the UK van market.”

The Farizon SV is being introduced to the UK by Jameel Motors UK, a London-based automotive distribution business and part of Jameel Motors.

Available in L1 H1, L1 H2, L2 H2, L2 H3 and L3 H3 configurations, the SV features a host of advanced innovations, including drive-by-wire technology, a b-pillarless design, cell-to-pack battery packaging, and a payload monitoring system.