Fleet News

Highways England launches ‘when it rains, it kills’ campaign to slow drivers down in wet weather

Highways England is urging drivers to slow down when it’s raining after almost 3,000 people were killed or seriously injured when driving in the rain last year.

A new safety campaign has been launched warning drivers that ‘when it rains, it kills’ after the latest statistics showed that people are 30 times more likely to be killed or seriously injured on the roads in rain than in snow.

The figures also reveal that travelling too fast for the current conditions was identified as a factor in one in nine road deaths in Great Britain last year, with drivers failing to alter how they drive in response to changing conditions on the road.

“Most of us already slow down in snow, ice or fog but when it rains we consider it normal so don’t adapt our driving. 

“The sad fact is that 2,918 people were killed or seriously injured on the roads when it was raining last year, and not slowing down to suit the current conditions was identified as a factor in 1 in 9 of all road deaths, said Richard Leonard, head of road safety at Highways England.

A new road safety video has also been produced which shows rain falling inside the home of a family imagined to have been involved in a serious road collision.

Highways England is warning that even driving within the speed limit in wet weather could be dangerous if drivers don’t allow extra space between them and the vehicle in front. And the message is being reinforced with rain-activated paint messages visible to people leaving motorway services when it is raining. 

In total, 197 people lost their lives on roads during rainfall in Great Britain last year and 2,721 suffered a serious injury, compared to 14 deaths and 153 serious injuries during fog, and 2 deaths and 95 serious injuries during snow.


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