Fleet News

LeasePlan rebrand sees driver packs and dashcams in all vehicles

Matt Dyer - BVRLA chairman and CEO of LeasePlan UK

LeasePlan will be including a new driver pack in its vehicles as standard, and for the first time will include a dashcam.

Working with its supplier VGroup International, the driver pack contains essential items such as a first aid kit, safety warning triangle and a high-visibility vest. There are also practical items to assist in the everyday maintenance of their vehicles, including an ice scraper, washer fluid, and de-icer.

The new driver pack has been part of a bigger global LeasePlan rebrand to demonstrate how the firm is putting the drivers’ needs at the forefront of the brand every step of the way.

LeasePlan UK’s managing director Matt Dyer (pictured) said: “LeasePlan is taking a step beyond the rest of the industry to enhance our commitment to driver safety. With these new, progressive, technology-led solutions, we are proud to lead in supporting the evolving requirements of today’s driver.

“Working with VGroup, the purpose of the redesign is also to encourage drivers to engage with LeasePlan after the delivery of their vehicle, to feel safe and secure knowing they have what they need. To not only to keep them safe on the road, but to make their whole journey easier and more efficient by having everything within their vehicle.”

VGroup’s managing director James Nash said: “Health and safety and reducing road deaths and serious injuries is very close to my heart, and I am very passionate about improving the products in our customers’ cars.

“The LeasePlan roadside assistance kit is the next development in our product evolution; there are over 21,600 serious injuries and nearly 1,800 roads deaths every year and this pack development includes easy to understand icons, compartmentalisation for speed of access and communication with the end user.

“The introduction of the dashcam demonstrates LeasePlan’s commitment to each and every one of their drivers providing peace of mind and capturing the unexpected.”

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