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Hitachi Capital Vehicle Solutions to rebrand as Novuna Vehicle Solutions
The motor industry is experiencing a seismic shift, increasingly transitioning away from petrol and diesel to electric fleets, with drivers taking advantage of the cost and environmental benefits of electric vehicles (EVs).
But it’s not just the wider automotive sector that is repositioning itself to address climate change.
Hitachi Capital Vehicle Solutions – one of the UK’s largest vehicle leasing companies and Leasing Company of the Year, announced that it is embarking on a major rebrand, accelerating its market leading fleet decarbonisation solutions.
The rebrand to Novuna Vehicle Solutions, which will be fully implemented by March 2022, follows the merger of the business’s parent company with Mitsubishi UFJ Lease and Finance Company Limited earlier this year. This was a significant move for the business, making it part of one of the world’s largest and most diversified financial groups.
Jon Lawes, MD of Hitachi Capital Vehicle Solutions, explained the thinking behind the rebrand. “The vehicle leasing market is rapidly changing and so are we. Novuna comes from the Latin words – novo (new) and una (together) – which captures the essence of our business and how we work with fleets, creating innovative solutions together and supporting our customers through rapid change.”
"Our new brand name is readily aligned to our market-leading decarbonisation strategy which is delivering cost and environmental benefits for our customers. Novuna perfectly captures the proposition of our business and how we work together and with our customers to become market leaders in electric vehicles” Jon Lawes, MD, Hitachi Capital Vehicle Solutions
Hitachi Capital Vehicle Solutions is a recognised electrification leader, offering an end-to-end decarbonisation solution, accelerating the transition to an electric vehicle fleet. This model helps fleets reduce their carbon emissions and transition to cleaner vehicles, by assessing fleet challenges, providing funding, building solutions and managing charging infrastructure, as well as the the back-office management needed to support a widespread adoption of electric vehicles.
“As one of the UK’s largest vehicle leasing companies, working with OEMs right across the spectrum to supply and service fleets of all complexities, the Novuna brand provides our business with a clear point of differentiation in the motor industry. Our new brand name is readily aligned to our decarbonisation strategy which is delivering cost and environmental benefits for our customers. Novuna perfectly captures the proposition of our business and how we work together and with our customers to become market leaders in electric vehicles,” says Lawes.
From company cars and salary sacrifice through to specialist and modified vehicles, Hitachi Capital Vehicle Solutions is already transforming UK fleets with absolute confidence to achieve decarbonisation targets.
The size and expertise of its new parent company following the rebrand will provide a springboard for the next phase of growth for the business, built on an ethos of consistently exceeding customer expectations.
Novuna Vehicle Solutions will offer competitive funding, fleet management, consultative policy design, EV transition planning and installation of electric infrastructure to get green fleets on the road and fully charged.
From October, customers can expect to see the Novuna brand being introduced on marketing channels, though the full rebrand will happen in March 2022. The products and services currently offered will remain the same, alongside their account management teams. But, in the longer term, this is far more than a change of name. FIND OUT MORE
“The rebrand marks the start of an exciting new era for our business and our customers,” says Lawes.