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Next phase of growth will follow change of branding to Novuna Vehicle Solutions
The motor industry is experiencing a seismic shift with fleets increasingly transitioning to electric and reaping the environmental and cost benefits.
Last year’s 0% BIK rate (now 1%), along with a greater choice of electric vehicles (EVs) with improved range as well as charging infrastructure improvements has produced unparalleled demand over the past year.
Following the Autumn Budget and COP26, there is a clear commitment to the decarbonisation of transport in the UK and while Government can enable the road to zero through policy and investment, it is up to UK businesses to innovate and provide the solutions for a net zero future.
Hitachi Capital Vehicle Solutions is one of the UK’s largest vehicle leasing companies and is a recognised leader in the transition to electric for fleets and consumers alike.
Crowned Leasing Company of the Year (more than 20,000 vehicles) for three consecutive years at the Fleet News Awards, the company has also recently announced that it is embarking on a major rebrand, accelerating its market-leading fleet decarbonisation solutions.
The rebrand to Novuna Vehicle Solutions, which will be fully implemented by March 2022, follows the merger of the business’s parent company with Mitsubishi UFJ Lease and Finance Company Limited earlier this year.
This was a significant move for the business, making it part of one of the world’s largest and most diversified financial groups.
Jon Lawes, MD of Hitachi Capital Vehicle Solutions, explained the thinking behind the rebrand. “Novuna comes from the Latin words Novo – new and Una – together, which captures the essence of our business and how we work with fleets, creating innovative solutions together and supporting our customers through rapid change.
“Novuna perfectly captures the proposition of our business to be market-leaders in electric vehicles, working together with our customers to future-proof UK fleets.”
As one of the UK’s largest vehicle leasing companies, working with OEMs right across the spectrum to supply and service fleets of all complexities, the Novuna brand provides our business with a clear point of differentiation in the motor industry. Our new brand name is readily aligned to our market-leading decarbonisation strategy which is delivering cost and environmental benefits for our customers.
“We’re supporting our customers to future-proof their fleets by assessing their current fleet and workplace charging capability to deploy total fleet electrification solutions,” says Jon.
From company cars and salary sacrifice through to specialist and modified vehicles, Hitachi Capital Vehicle Solutions is already transforming UK fleets with absolute confidence to achieve decarbonisation targets.
The size and expertise of its new parent company following the rebrand will provide a springboard for the next phase of growth for the business, built on an ethos of consistently exceeding customer expectations.
Novuna Vehicle Solutions will offer competitive funding, fleet management, consultative policy design, EV transition planning and installation of electric infrastructure to get green fleets on the road and fully charged.
Customers will have already seen the Novuna brand being introduced on marketing channels, ahead of the full rebrand in early 2022.
The products and services currently offered will remain the same, as will account management teams.
But, in the longer term, this is far more than a change of name. “The rebrand marks the start of an exciting new era for our business and for our customers,” says Jon.
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