Fleet News

Fleet Hire renews tyre replacement deal with Michelin

ATS Michelin

Fleet Hire has signed a new three year agreement to fit premium Michelin tyres across more than 4,500 cars and vans within its growing fleet.

The contract covers the 65 per cent of vehicles supplied by Fleet Hire with a full repair and maintenance package and was won following a competitive tender.

George Reid, technical operations manager for Fleet Hire, said: “Michelin has been our first choice fitment for years; it’s a long‐term relationship which benefits both our business and our customers.

“We know from comparing the performance of Michelin tyres with other brands we see on new vehicles that Michelin tyres typically last longer. This helps us to reduce replacement costs and results in less downtime. It’s a win‐win situation,” he explained.

When a vehicle needs replacement tyres, the driver can visit any ATS Euromaster centre or contact the Fleet Hire driver helpline, which automatically routes tyre related calls to ATS Euromaster’s customer service centre for directions to the nearest centre, or to book a mobile appointment.

ATS Euromaster’s 800 service vans mean tyres can be fitted at a customer’s home or place of work, usually on a same or next‐day basis.

Commenting on the tyre fitting service, Reid said: “Our customers appreciate the ability to have their tyres fitted by a mobile technician as it saves the time and hassle of visiting a centre. Retaining this benefit was key to the contract as it helps us to deliver outstanding customer care.”



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