Wejo, the smart driving app, has partnered with market research company Consumer Intelligence in one of the biggest real world trials of smart phone telematics.
The Wejo app tracks drivers’ journeys and displays a driving score based on factors such as braking, acceleration, speed, location and time of day. It has its own telematics driven Driving Behaviour Index, which gives drivers real time feedback to improve driving standards.
This score can then be used as an asset to be shared with insurers and retailers in return for lower premiums and rewards such as a half price MOT and a free coffee at certain outlets.
Richard Barlow, CEO of Wejo, said: "By partnering with Consumer Intelligence, we will be able to gather unprecedented levels of data on driving behaviour – providing the public with relevant information such as claims hotspots and insurer performance.
“By testing our app with such a large sample we can demonstrate how wejo helps drivers save money and overcome the everyday challenges they face while commuting. It will also provide invaluable market insight for insurers and retailers.”
Ian Hughes, CEO of Consumer Intelligence, said: “At Consumer Intelligence we believe that companies need to fixate on consumers, not on their own products or technology. This app will be the first time that a telematics app has been truly consumer focussed. This will allow us to see what consumers value about telematics and what the wider business case is beyond insurance. We think that telematics and geo-location has an important role to play in understanding both the attitude and behaviour of consumers and this App will be core to achieving those exciting insights.”