Fleet News

Addison Lee launches Apple Watch compatible booking app

Addison Lee has upgraded its mobile booking app to allow compatibility with the Apple Watch.

The app allows customers to discover the journey price, track the drivers arrival and store recent addresses from the watch face.

Developed by app company DMI, the functionality is available free to Apple Watch owners as part of the existing iOS app, which facilitates thousands of monthly bookings.

Peter Boucher, chief commercial officer, Addison Lee, said: “Following the global expansion of our business in New York earlier this year, we wanted to create an updated mobile app that would benefit not only our European-based customers, but also our increasing number of busy, on-the-go clients across the Atlantic. The new version of the app, together with the version for the Apple Watch, will aim to provide our passengers with an even greater user experience.”

Magnus Jern, president of mobile application solutions division, DMI, added: “Mobility is a constantly changing landscape, and our job is to assist our clients to achieve the greatest user engagement, regardless of the platform. With over 250+ mobile applications and websites delivered in the past year, our teams are focused on usability testing, quality assurance and an agile development process to help our customers achieve a successful mobile-first approach.”

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