The Floow’s telematics data management platform has received a Prince Michael International Road Safety Award.

The Floow have received this award for work undertaken in collaboration with Direct Line Group, and have been especially recognised for the “development and implementation of feedback to influence driver behaviour”.

The Chairman of RoadSafe, the organisation behind the PMIRSA, Tony Spalding, visited Sheffield to deliver the award to The Floow at their headquarters, where he met with the 60-strong team of expert scientists, engineers, designers and support staff who work on developing telematics solutions for a range of sectors including the insurance industry.

Presenting the award he said: “The research needed to refine the all-important algorithms behind this innovation have been crucial in ensuring that it has changed driver behaviour and made our roads safer”

Aldo Monteforte, founder and CEO at The Floow, said: “We are truly honoured to be receiving the Prince Michael International Road Safety Premier Award in recognition of the contribution that our organisation has made to increasing awareness of driver behaviour, and how small changes to the way in which young people drive can make significant improvements to their safety on the roads.

“The Floow’s vision is to make driving safer and cheaper for all; not only here in the UK where we work in partnership with DLG, but also all over the world where we work with leading insurers and other organisations operating in the automotive arena.”