Street Repairs is holding its annual National Pothole Day on January 16 to highlight the state of the UK's roads.
The pothole initiative is being co-ordinated by Colin Mahoney, owner of the streetrepairs.co.uk website.
He said: “After the success of the 2015 National Pothole Day campaign many thousands of our followers and supporters have asked us to highlight the seriousness of this major problem yet again, social media played a major role in last year’s pothole day.
"I can honestly say that public sentiment is still very high in relation to this major ongoing issue and things are set to get worse.
"More than 88% of reports made by the public to the Street Repairs website relate to potholes."
Street Repairs showcases a free way for local authorities and their constituents to engage seamlessly to action any defects which are reported in real-time.
Reports made to Street Repairs will be sent to the appropriate local authority or Highways department which in turn can be published via all social media channels to warn others of impending dangers.
All reports are logged and given a time-stamp on Twitter, Facebook and the Street Repairs website.
Mahoney said: "Once again we hope the general public will showcase what their roads and communities are really like.
"We would like as many people as possible to join our pothole campaign on social media and by using our free system to highlight local issues quickly and easily”.