Fleet News

Europcar Group strengthens car sharing offering with acquisition of Bluemove

Ubeequo car

Europcar has acquired Bluemove, a mobility tech start-up and car-sharing leader in Spain, through its Ubeeqo brand.

The acquisition is a further step in the group's growth plan and is fully part of its strategy to become the reference for urban mobility.

Bluemove has been established in Spain since 2011, operating in Madrid, Seville and Malaga, and will soon be launched in Barcelona and Valencia.

This acquisition will allow Europcar Group to further accelerate the development of car sharing through Ubeeqo, by bringing its support to scaling up the business thanks to its customer base and its know-how for fleet management and financing.

Ubeeqo is already present in three European countries - France, UK and Belgium – as well as coming soon to Germany and now Spain through Bluemove.

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