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One in four dealers predicts leap in pre-registration activity during September

Cars

According to a new survey from Cap HPI, one in four dealers expects volumes of pre-registered vehicles to exceed 21% of total new sales in September. 

The new survey highlights dealers expect a leap in pre-registration activity through September with 26% expecting pre-registration volumes to exceed 21%, and 43% expect volumes to be between 11 and 20%. 

Used vehicle experts are expecting this to have a downward effect on vehicle values.

Philip Nothard, consumer and retail specialist at Cap HPI said: “If new sales volumes match 2015, these figures would mean over 97,000 pre-registered vehicles in September. While many dealers have assimilated pre-registration activity into their business models, it can put smaller and independent dealers under pressure. 

“Pre-registration volumes vary widely between brands, and while pre-registration helps drive some impressive new car sales figures, it can place pressure on the nearly new values.”

The survey shows a significant increase in expected volumes from a similar study in March. Dealers predicting pre-registration volumes of six to 10% dropped from 20% in March to 12% in September. While those seeing volumes in excess of 21% leapt from 17% to 26%. 

Nothard said: “Market sentiment is pointing to a strong September. This comes on top of a record first half for new vehicles sales. How the industry copes with increasing volumes of vehicles returning to the market, and ‘forced registrations’ into pre-registration and daily rental channels, will underpin the stability of the used market into 2017.

“Strong consumer demand for used demand is supporting positive dealer sentiment. Continued strong consumer demand will be the key factor in underpinning residual values over the coming months, as record volumes of vehicles return to the market.” 



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Comments

  • bob the engineer - 23/09/2016 07:51

    As their greed in milking the drivers of cash by ramping up the CO2 tables bites deeper, stupidly even against ultra low emission vehicles. I presume they foresee a large migration of drivers demanding cash schemes back instead of company cars to avoid this. So in an unusually proactive move for them (usually the horse has already bolted!) they are planning for this. I can't see how it will work without being very complex and intrusive. A company simply decides to pay an employee more and the employee buys their own car. They are going to have to establish that if the employee uses their car for business purposes that it is technically a company car and tax it as such! What about the person that occasionally uses their own car and is reimbursed MAP rates, are they going to pursue these people claiming their cars are now company cars? Non of this would be necessary if they applied a fair tax system to the personal use element of the total vehicle usage. 'Need' versus 'benefit' is totally ignored by any system. Makes me feel like giving up some days and getting an office job.

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