Addison Lee has become the first private hire vehicle company in the UK to partner with cycling charity London Cycling Campaign (LCC).
The company says this is part of its commitment to reducing the risk of collisions between its cars and cyclists, and has put it at the heart of its driver training programme as part of a £7.5 million investment in training over the next five years.
LCC has already reviewed the training delivered at Addison Lee's 'knowledge school' that trains and accredits Addison Lee drivers.
The LCC project team joined the company's driver training school for a period of four weeks, making recommendations to optimise cyclist awareness and safety that will now be enshrined in Addison Lee's training methods.
These include new content for its e-learning portal and changes to in-car training to maximise familiarity with driving alongside cyclists in central London.
Andy Boland, CEO of Addison Lee, said: "We are committed to enhancing sfety and quality across our business.
"Addison Lee has redoubled its efforts to ensuring that our drivers are the best trained and equipped to manouvre safely on London roads, making cycling safe and enjoyable for everyone."
Ashok Sinha, CEO of LCC, added: "LCC greatly welcomes Addison Lee's efforts to reduce the risk of collisions and is delighted to help the company enhance the cycling safety awareness training it provides for its drivers.
"This partnership will make it safer and more enjoyable to get around London by bike."