vGroup International is calling on fleets across Britain to join its own staff, including racing driver James Nash, in backing Road Safety Week and ‘make the pledge’ to drive safely.
National Road Safety Week is organised by road safety charity Brake, and calls on drivers to make the six-point Brake Pledge and to help stop the five deaths and 62 serious injuries that occur daily on UK roads.
Professional racing driver and vGroup International operations director James Nash is the focus of a new 64-second video made especially for Road Safety Week in which he makes the Brake Pledge and calls on all other drivers to take his lead.
The video is being distributed to vGroup International’s fleet customers.
Nash, driving a Seat Leon for the Craft-Bamboo LUKOIL Team, was second in the 2016 TCR International Series after Sunday’s final two races in this year’s championship in Macau.
The 30-year-old has previously raced in numerous championships including the British Touring Car Championship and World Touring Car Championship.
He believes company car and commercial vehicle drivers, as well as employees who drive their own cars on business, can learn much from professional racing drivers and thus contribute to cutting the toll of death and injury on Britain’s roads.
Nash said: “Racing is all about not taking risks because it is important to finish a race, being fully focused on the road ahead and driving to the conditions. It’s exactly the same away from the race track when driving on the roads everyone travels on daily.
“If all drivers make the Brake Pledge and commit to the six points every time they get behind the wheel, together we can make Britain’s roads safer for everyone.”
Company chairman Martyn Nash also being a director of Driver First Assist, the non-profit organisation that trains professional drivers to provide life-saving first aid and manage the scene at a road traffic collision, prior to the arrival of the emergency services.
Martyn, a passionate campaigner for reducing death and injury on the UK’s roads and around the world, said: “There are five road deaths every day on the UK’s roads and every year 22,800 people are seriously injured and almost 170,000 people slightly injured. We have got to reduce those numbers.”