InstaVolt has welcomed reports that the Government will make roadside pricing for electric vehicle charging 'more consistent and transparent'.
Ministers say the reforms, set to be introduced early this year, will encourage more motorists to buy EVs.
Tim Payne, CEO of InstaVolt, which is looking to install more than 3,000 rapid charge points across London and the UK by 2020, said: “Any new charging infrastructure is borne out of an entrepreneurial approach and an initial grant funded system, therefore it’s logical the Government should now create some standards to drive forward the electrification of our transport system.
"It’s important too that those standards don’t stifle the Government’s own ambitions of encouraging more people to purchase electric vehicles.
“We believe that the money paid to charge a vehicle should be clear, fair, and directly proportionate to the actual charge the battery receives.
"As with traditional forms of energy supply it should also be proportionate to the quality of and reliability of the service the organisation provides.”
InstaVolt's ‘open charger’ model allows anyone to use its charging points on a pay-as-you-go basis.
The 50kW rapid charging units can provide an 80% charge in 30 minutes and no subscription or membership is needed.
Payne added: “One of the biggest barriers to people buying electric vehicles is the fear of not being able to charge up.
"There is a real lack of access to rapid charging points that are simple to use and available on a pay-as-you-go basis.
"That’s why we came into the market to challenge the status quo, with our unique no-subscription, no-membership fee approach.
“We welcome the Government’s call for the industry to take a similar approach and make rapid charging costs more transparent.”