A new service which will provide feedback and driver coaching based on data from telematics systems has been launched by The Driving Doctor.
Designed for fleets, insurers, vehicle leasing companies, telematics service providers and OEMs, The Driving Doctor's software transforms raw telematics data into proactive and targeted coaching messages, support programmes and remedial campaigns, all delivered online and direct to the driver.
The product has been created by driving safety expert and company CEO, Paul Ripley.
Its content is based on 40 years of experience in driver training and in-depth research into behavioural change techniques and gamification.
They aim to address driver weaknesses, change attitudes, encourage improvement, develop driving skills and enhance safety behind the wheel.
Ripley said the software supports compliance with stringent Health and Safety Executive (HSE) guidelines and helps to avoid company prosecutions, potentially catastrophic fines and even imprisonment.
It also protects human and material resources, enhances risk reduction policies, CRM programmes and reinforces reputation management.