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Tyre company Vredestein focuses on fleet growth in 2017

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Vredestein is set to target the UK fleet market for further growth in 2017.

Part of tyre manufacturer Vredestein’s 2017 plan in the UK is to become a substantial player in the fleet sector, which has been responsible for most of the overall UK market’s growth in annual registrations (+2.3%), overtaking private sales in 2016 (fleet, 51.3% vs private, 44.8%).

The brand thinks its high-performance car tyres, comprising summer, winter and all-season options, as well as a comprehensive range of brand new tyres for light commercial vehicles mean it is well positioned to supply a sector that is notoriously demanding of its tyres

“Vredestein is a premium European brand that has a great deal of appeal in the UK,” says country manager Karl Naylor.

“The Vredestein Wintrac xtreme S and Quatrac 5 were the first winter and all-season tyre (respectively) with a Y-speed rating. These are tyre choices that would both reduce fleet maintenance costs and make the fleet safer. We are also launching our newest van and light truck tyre, the Comtrac 2 All Season, this month. Again, light commercial vehicles are an important part of many fleets, and registrations for this vehicle segment showed another rise in 2016, which is now the fourth consecutive year of growth for the segment in the UK.”      

This push into the fleet sector also sees Vredestein offering fleet customers a comprehensive 2-year warranty, including accidental damage, damage due to impact and non-repairable puncture cover.

To support the growth, the company has launched a new website.

The “Tyre Finder” function has been vastly improved: its ‘suggested search’ option selects the relevant model from a huge database of car brands, models, versions, build years, engine types and specs, immediately suggesting which tyre types (for example Quatrac 5 or Snowtrac 5) are specifically suitable.

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