Fleet News

Red Bull drivers have virtual handover as petrol powered Leons join the fleet

Red Bull UK’s field sales ‘Striker’ force has taken delivery of 42 new petrol powered Seat Leons, complete with a virtual reality handover.

A newcomer to the Seat brand, Red Bull took the opportunity to utilise virtual reality technology, giving drivers a unique virtual tutorial; using a VR Gear headset and Samsung smartphone to take them through the features of their new car virtually.

A comprehensive handover can take time but the three minute virtual tour, delivered by Blue Square Marketing, covered everything from the major controls, to the in-car technology including the latest Full Link infotainment system.

The Leon also represents the Red Bull’s first ever petrol-fuelled fleet car.

With each ‘Striker’ making multiple visits to supermarkets and retailers every day and driving up to 20,000 miles annually, the all-new 1.0 TSI Ecomotive 115PS engine’s 64.2 mpg and CO2 output of 102g/km will play an important role in the high mileage fleet, says Red Bull.

David Oliver, procurement manager at Red Bull UK, said: “When looking at our next fleet vehicle, we needed to make sure it fitted the bill as a fun, safe, comfortable and practical car, with technology to match, and the feature-rich Leon ticks all those boxes and more for our young drivers.

“The fact that our incoming Leons, which are another step up in terms of technology and safety, are effectively costing the company and employees less than our outgoing vehicle is the icing on the cake.”

Peter McDonald, Seat UK head of fleet and business sales, added: “With the all-new Leon only just hitting roads, it’s a real statement of intent to have taken a number of significant orders already with a competitive fleet.

“The car has always been a leader in the segment, and the new Leon plays to our strengths even more; delivering a dynamic, practical car laden with technology at a very affordable price.”



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