Avon Tyres has announced that it is the new headline sponsor for, the largest event for the fleet sector in the UK, Fleet Live.
The event, taking place at the NEC in Birmingham on October 9-10, will attract over 2,000 visitors.
The British brand will showcase its van and 4x4 tyre ranges suitable for fleet vehicles on stand E40 at the NEC.
Avon Tyres’ marketing director Michiel Kramer said: “Fleet Live is an important event for us, as it puts us in front of over 2,000 fleet decision-makers. We are thrilled to confirm that Avon Tyres is the new headline sponsor for the show, which is the biggest of its kind for the fleet management community in the UK.
"The commercial vehicle market is of great significance to the Avon brand.”
The Avon WM-Van is a premium winter van tyre featuring a high silica content to deliver extra traction in the wet and cold, as well as enhanced snow grip thanks to its patented snow groove.
Also on display will be Avon’s ZT7 and ZV7 car tyres which fit many popular car fleet vehicles, as well as the ZX7 SUV tyre. Both the ZV7 and ZX7 feature an “A” grade for wet grip.
Visitors to the show will also have the opportunity to meet with members of Avon’s national accounts sales team, headed by Tony Shaw, who will be able to discuss the brand’s fleet offering in more detail.