On-car advertising platform Adverttu says ad wrapping cars could subsidise leasing costs by 90%.
It expects up to one in 10 new cars on the road will be ad wrapped by the middle of next year by adopting Adverttu’s proposition, which will see vehicles wrapped with branding and calls to action from national and local advertisers.
Artjom Jekimtsev, CEO of Adverttu, said: “The leading vehicle leasing finance companies recognise the increased customer affordability impact that our passive income opportunity delivers to their customers.
“Debt migration and increased affordability without any negative impact on driving risk is a mutually beneficial proactive partner opportunity between Adverttu and the lease finance sector.
“Ad mobility is rewarded with a significant monthly passive income that is subsidising ourt driver’s vehicle leasing costs on average at 50% and in some circumstances, up to 90% of their monthly costs.”