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Ad wrapping cars could cut lease costs by up to 90%, says Adverttu

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On-car advertising platform Adverttu says ad wrapping cars could subsidise leasing costs by 90%.

It expects up to one in 10 new cars on the road will be ad wrapped by the middle of next year by adopting Adverttu’s proposition, which will see vehicles wrapped with branding and calls to action from national and local advertisers.

Artjom Jekimtsev, CEO of Adverttu, said: “The leading vehicle leasing finance companies recognise the increased customer affordability impact that our passive income opportunity delivers to their customers.

“Debt migration and increased affordability without any negative impact on driving risk is a mutually beneficial proactive partner opportunity between Adverttu and the lease finance sector.

“Ad mobility is rewarded with a significant monthly passive income that is subsidising ourt driver’s vehicle leasing costs on average at 50% and in some circumstances, up to 90% of their monthly costs.”

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  • earlybird - 22/02/2019 10:38

    Wow, that's some marketing speak right there...Am i the first to shout House..! Also within that thesaurus driven marketing blurb are some pretty spurious claims. I'm curious to know and see what evidence he has to back them up...if any!

  • Fleet views - 22/02/2019 12:13

    So, 200,000 new cars (10% of new car sales) wrapped a year. Cost of really cheap wrap, about £250. Spend on ad wrapping £50 million a year. That's for one advert. With no guarantee of routes or exposure. A cheaper alternative, advertise on a bus, which is on the road all-day, every day.

    • Artjom - 25/02/2019 10:38

      Out of the estimated circa 850,000 ‘cars’ bought annually by private motorists (2018 estimate) around 50% of these would be suitable for on car advertising given their location & journey profile of which 10% could realistically take advantage of the passive income opportunity. So it’s this 1 in 10 inventory volume that is referred to (around say 45,000) that could accommodate hundreds of ad campaigns by national & local advertisers which would powerfully augment static poster advertising spend as well as complement bus & taxi ad campaigns. As for ad wrapping vehicles, the cost does vary dependant on the creative treatment and is expected to grow into a multi-million pound spend sector.

  • Edward Handley - 22/02/2019 22:07

    The concept is fine, but the advertiser is not going to know where the car will be driven, let alone how it will be driven. If the public associate the vehicle with the advert, which they will, poor driving could have a seriously negative impact, and given the collision data for Company cars, the odds are that a high proportion of the wrapped cars will be involved in significant collisions each year.

    • Artjom - 25/02/2019 10:38

      Our advertisers are always aware of the location of their fleet, as wrapped cars are constantly tracked. Using tracking & accelerometer data we can not only ensure that our drivers drive in a safe manner, but we can also show an advertiser the number of impressions each vehicle generates on the road live and therefore allowing clients to quantify the number of impressions vS expenditure of their out-of-home advertising campaign. Additionally, we install feedback QR codes on every vehicle participating in any given campaign, so if any road user gets offended by the driving behaviour of an Adverttu driver - they can report them to us directly by calling the number shown on the wrapped car and quoting the vehicle reg. number.

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