Fleet News

ALD joins MaaS Alliance

ALD Automotive logo

ALD Automotive has joined public-private partnership, MaaS Alliance, with the aim of driving the successful implementation and take-up of MaaS.

The Alliance’s main goal is to facilitate a single, open market and the full deployment of MaaS services in Europe, through integration of transport services into a single mobility service.

ALD Automotive recently gained recognition for it's work in mobility, following it's Best Travel and Mobility Initiative win at the Fleet News Awards 2019.

With more than 75 members from various industries, MaaS Alliance concentrates on three focus areas to help create the foundations for an efficient MaaS ecosystem:

• User needs and regulatory challenges

• MaaS single market development, business and governance models for MaaS

• Technology and interoperability

ALD’s deputy chief executive John Saffrett said: “The disruptive changes being introduced through technological progress, digital lifestyles and changing customer behavior are having a profound impact on how we need to grow as a company. These social trends are contributing to higher demand for outsourced mobility solutions.”

The membership, says ALD, fully supports its strategy to foster innovation, experimentation and partnerships with key players within mobility.

Saffrett said: “Our ambition is to be at the forefront of changes in mobility and, as a member of MaaS Alliance, we look forward to contributing to an open and collaborative community to make Mobility as a Service a reality.”

MaaS Alliance’s president Jacob Bangsgaard said: “We are very happy to be able to start this collaboration with ALD Automotive.

"Here at the MaaS Alliance we believe that bringing together all the players in the transport ecosystem to work together towards the same goal is a key step to ensure the future of the mobility sector.”


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee