Havn has launched a new all-electric premium chauffeur service in London, with a fleet of all-electric Jaguar I-Pace SUVs.

The company is backed by InMotion, Jaguar Land Rover’s venture capital and mobility services arm.

Since the trial phase in September, the fleet of Jaguar I-Paces has grown to 13 thanks to demand from individuals and customers of premium businesses and corporate travel.

Luxury hotels in London using the service allow guests to request a vehicle from the concierge and be picked up at the door. 

Joseph Seal-Driver, managing director of Havn, said: “The decision to use the all-electric Jaguar I-Pace, the 2019 World Car of the Year, allows us to offer our customers a sustainable premium alternative – urban mobility with zero emissions.

“In just four months we have proved there is a significant appetite from customers who want sustainable transport without compromising on luxury, we’re seeing a fantastic response from businesses who want to improve their corporate travel.”

Each ride can be tailored to the preferences of the passenger with options such as playlist, temperature, and chauffeur interaction all customisable ahead of your journey via the iOS and Android app or an online booking portal.

The company has clocked up more than 18,000 miles in trials since September 2019.