Fleet News

Fleet & Mobility Live goes virtual (video)

Virtual Fleet & Mobility Live logo

Fleet decision-makers are being promised a three-day ‘virtual extravaganza’ as Fleet & Mobility Live goes online this year on November 17, 18 and 19.

The annual event was due to take place at the NEC, Birmingham on October 6-7 but as a result of the ongoing impact of the Covid-19 pandemic, and after consultation with the visitor advisory board, Fleet News has taken the decision to hold an online event in November instead.

Fleet News editor-in-chief Stephen Briers said that the online event will be a “virtual extravaganza”, offering visitors, exhibitors and sponsors many of the things they love – plus some exciting new features - over the three days.

He said: “Our stunning digital platform will put you right in the room, replicating the familiar surroundings of the conventional show.

“You’ll be able to meet old friends, make new contacts, listen and learn from the very best expert speakers and find out about the latest products and services that will help you run an efficient and effective fleet operation.”

Among the exclusive features at the virtual event will be a special EV & Hybrid Showroom which will bring to life the latest electric models with interactive displays that will enable you to get up close to the UK’s best fleet suppliers.

Visitors and exhibitors will be able to communicate through live chat, participate in live Q&As, ‘visit’ branded booths, and find out about industry-leading technology solutions.

Online event set for bumper audience

Fleet decision-makers are already familiar with attending virtual events: almost 60% have attended one this year, according to the findings of a Fleet & Mobility Live survey with previous visitors.

More importantly, 89% of survey respondents said they would ‘definitely attend’ a virtual Fleet & Mobility Live event in 2020.

“We’ve already held a Fleet200 event virtually and held several webinars, so we are confident that our audience is eager and willing to engage online,” said Briers.

The decision to go virtual was made easier by the fact that around 40% of fleets already have, or expect to shortly have, a company travel ban that would prevent them from attending live events this year, while a similar proportion did not anticipate attending live events until sometime in 2021.

David Oliver, Specsavers senior category manager and member of the Fleet & Mobility Live Visitor Advisory Board, said: “I’m looking forward to the first virtual Fleet & Mobility Live this year.

“With so much going on, even before Covid struck, it meant attendance more than ever would be beneficial.

“Ensuring it goes ahead virtually is a great idea and means none of us lose out.

“Continually adapting to change is what we do, so this virtual format really suits our collective new safer ways of working both for exhibitors and visitors.”

Briers added: “While it doesn’t replace the real thing, we hope our virtual show will still be informative, enjoyable and useful – and as worthwhile attending as going to the real thing.

“I can’t wait, and I hope to see you there.”

Video: Fleet News editor-in-chief Stephen Briers and events director Chris Lester introduce the 2020 virtual event and give a sneak peak at what it will look like



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