Fleet News

SOGO launches with promise of 'ultra-flexible' leasing

A new mobility company has been launched by former Citroen UK managing director Karl Howkins, which aims to provide businesses with ‘ultra-flexible’ vehicle leasing.

SOGO will provide SMEs, micro-businesses and corporates with leases from one month to four years. It aims to build a fleet of around 5,000 vehicles in its first year.

Howkins, managing director of SOGO, said: “The leasing market continues to grow apace and accounted for over two million vehicles last year.

“Our research shows that customers are demanding increasingly flexible leases and, of course, value.

“We believe our business model combines fantastic service and cutting-edge technology to deliver an industry-leading service for small businesses and the iPhone generation alike.”

The new company is backed by dealer group Cambria Automobiles and plans to operate nationally with a network of logistics hubs and a customer service centre in Milton Keynes.

Its digital-led service will allow customers to order a vehicle in a matter of minutes and provides a subscription model that includes insurance, maintenance, breakdown cover and ‘industry-leading’ flexibility.

Initially targeting corporates, SOGO will also launch a consumer-focused offering.

Howkins left his post at Citroen UK in January 2020, joining remarking firm CD Auction Group in July as managing director. After a short tenure, he left the auction business to launch SOGO.


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