Fleet News

The AA: A business mobility service for all companies, past, present and future

Advertisement feature from The AA


The AA is an organisation that focuses on guaranteeing business mobility for all companies. With a 112-year track record in providing industry-leading service, Britain’s businesses rely on the AA to provide consistently stellar levels of assistance to help them keep their firms moving, whatever their size.

Predict, prevent, protect is the ethos of the AA’s customer offering, and the company works hard to deliver exceptional service which captures this in spirit. The AA has an in-depth understanding of the requirements of its client base, coupled with a customer-focused and customer-centric approach which puts the driver at the heart of every service provided, and which sets the brand apart from the competition.


Always ahead of the curve, the AA has recently partnered with Chargemaster to set up the Electric Vehicle (EV) Centre in Milton Keynes. The centre provides impartial EV information and advice for businesses who are considering a transition to alternative fuels, as well as free driving lessons. The AA has also launched polar network cards across its patrols to provide a free complementary charge for EV customers who run out of power on the road. Patrols are able to identify the nearest available charge point via the AA app, which enables drivers to locate and navigate to charging points across the UK to minimise recovery and tow times for businesses.


Stuart Thomas, director of AA fleet and SME services, articulates some of the factors that keep the AA’s relationships with its customer base so strong:


“We understand the needs of our customers, and we can meet any business’ requirements. We’ll do whatever it takes to keep companies moving. We are continuing to look at improvements and innovations on the end-to-end journey for customers and data-led services – anything we do, we do with our clients in mind. Indeed, we innovate our business offering for our customers with energy and proactivity, anticipating their needs before they’re even aware of them.


“We don’t just view ourselves as a breakdown organisation – or even the fourth emergency service, although this is a key part of our identity and heritage. We’re also an organisation that keeps businesses moving, putting the driver at the heart of everything we do.


“The AA is keen to help drivers and fleet managers make the most of the EV revolution and cut their motoring costs. In response, we’ve developed a programme of EV training and support so that we’re ready to help our customers in what is predicted to be the biggest change in our industry. Our fleets are already capable of managing any EV breakdown, and they will soon provide a free electric boost for all our B2B customers who run out of power on the road.”

As well as being the largest breakdown cover and incident management organisation in the UK, the AA provides an extensive range of services for its customer base, including downtime management, fleet intelligence, connected car services, car insurance, maps, travel guides, campsite guides, home insurance, savings accounts, smart phone and tablet apps, auditing and home emergency breakdown cover.


To find out more about the AA’s business breakdown cover, visit www.theaa.com/business.  

For further information, contact at Prova PR on 01926 776 900 or email theaa@provapr.co.uk

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