Ford is to start testing driverless (autonomous) cars on European roads in 2017.
The announcement comes following a survey which showed how owners would spend their time in self-driving cars.
More than three-quarters (80%) said they would look forward to relaxing and enjoying the scenery, 72% would chat on the phone, 64% would have a bite to eat, with enjoying books and movies close behind.
Many Europeans felt time behind the wheel would be better spent catching up with nearest and dearest, gazing out the window, or taking a nap.
“People are really beginning to think about exactly what autonomous vehicles could mean to their day-to-day lives. Many of us neglect time for ourselves and for our loved ones in the face of other demands. Self-driving cars will revolutionise the way we live, as well as the way we travel.” said Thomas Lukaszewicz, manager, Automated Driving, Ford of Europe.
On average, European drivers spend up to 10 days each year in their cars and a previous survey showed people in major cities find their commute more stressful than their job.