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CCIA 2017: 'Growing volume and building awareness' is key this year says Infiniti boss

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Infiniti was clearly focussed on promoting its range of models to fleet customers at this year’s CCIA.

The manufacturer is one of the smallest – in terms of UK fleet sales – at the event, but that didn’t stop it presenting a whole suite of cars including the all-new Q60 coupe.

Fleet decision-makers could also try the Q30, QX30 and have a high-speed lap in a Q50 hybrid.

Jonathan Reynolds (pictured), Infiniti head of fleet sales, said: “This year the focus is really on growing our volume and building awareness of the Infiniti brand.”

The best-selling model for the manufacturer is its Q30, which was introduced in 2015 and expanded with the QX30 small crossover last year. It accounts for 70% of UK sales with the majority of fleets opting for the frugal 1.5-litre diesel engine.

Although the Q60 is not expected to be a big fleet seller, as it comes with either a 2.0- or 3.0-litre turbocharged petrol engine, Reynolds said it is a great halo car for the brand and attracts a lot of new attention to the other models in the range.

Reynolds, who joined the business in October 2016, has increased Infiniti’s fleet team from two to eight under new country manager Barry Beeston, who joined the business from its parent company Nissan last year.

He said: “We’ve got our fleet sales team in place now, it’s taken a while to kick in but they are now out and about meeting businesses and leasing companies.”

The challenge for the brand this year is not having a vehicle to compete in the growing crossover segment. However, an all-new QX50 is on the cards and is expected to make an appearance in 2018.

CCIA June 13 and 14, 2017 Gallery

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