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Fleets face missing out on potential gains from connected car data, says FleetCheck

Connected car

More clarity is needed if fleets are not to lose out on the “many potential gains” in efficiency, safety and environmental impact that could result from easy fleet access to their connected car data, says FleetCheck.

The fleet software company says that the debate surrounding connected car data is frustrating, and that manufacturers, above all others, have to make their position clear.

Peter Golding, managing director, said: “Connected car information has the potential to revolutionise fleet management in several ways, if the data is made easily available. However, it seems that we are not really moving forward in terms of key questions such as who the data belongs to, how it will be collected and how data laws apply to it?

“From where we stand, it does seem as though manufacturers are the largest part of the logjam. They seem to have a desire to act as gatekeepers or even owners of the data, but this is not a situation that is sustainable, we believe.

“At the end of the day, fleets have bought the vehicle and the data being collected arises from business and private use of that car or van. What claim manufacturers might have to ownership of the data in this situation seems, to us at least, vague.”

Golding says that the industry also needed to engage in conversations such as how the forthcoming General Data Protection Regulations affected connected car data. “There just seem to be a lot of questions and surprisingly few answers at the moment when it comes to connected car," he said.

“The fact is that there are many potential gains when it comes to what companies like us could do for fleets if we were given access to this data in the next few years. We are sure that we could help employers make their car and van operations lower cost, safer and reduce their impact on the environment.

“Being in a position where that data should be now starting to become available and feeling that it is getting no closer to being in reach is very frustrating.”

 

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Comments

  • Michael Heenan - 02/08/2017 11:10

    Ownership of data on connected cars I think is being over complicated, the technology is out there to obtain the information that can be gained via a smart OBD2 port plug in devices with wifi access to anywhere you want if its your obd2 provided plugin. If the manufacturers will not provide the access then bypass them, if you own the car you own the data within - I think in time they will offer the data as part of the car service regime for a nominal costs - they are just trying to way up its value what they can charge for it ?

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  • it wasn't me - 02/08/2017 13:31

    Vehicle data, which may include information to identify vehicle movements and therefore the identity of the user/s is personal data and it is not sufficient to say that manufacturers are the "major logjam". Car data (because it is personal data) and GDPR is a legal minefield. How would you like personably identifiable information on your movements and driving style being distributed to third parties by a vehicle manufacturer? Who should have access to this data, aside from the driver/s, the lease company/vehicle owner? the vehicle manufacturer? the supplying dealer? It is far from straightforward, and comments made by a company that has a direct interest in making money from connected car data should be viewed with a degree of scepticism.

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  • it was him - 02/08/2017 13:44

    Michael Heenan - You say that if you own the car, you own the data within. So where do the driver/users fit in? Surely the data is being generated by and could personally identify the users, so the data belongs to the driver/s? It IS complicated and data ownership needs to be defined legally so that permissions to retain and/or use data is absolutely clear. With vehicles increasingly not owned by the driver but by lease companies, who does own the data is the biggest question. Who gives permission to release and use the data, nobody is going to sue an individual for misuse of data, but an organisation such as a vehicle manufacturer is a big target for litigation under GDPR, you can understand their caution.

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