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Seat reports true fleet sales up by 54%

Seat Arona SUV 2017

Seat UK has achieved true fleet sales growth of 54% year-to-date and has maintained its position as the fastest growing manufacturer in the channel.   

The Spanish manufacturer has climbed from 19th to the 13th most popular brand in fleet this year.

Leasing procurement specialist, Ebbon-Dacs, has also reported a rise in demand, with orders from its corporate customers via its Leaselink tool up 83%. Leaselink is the primary platform utilised by leasing companies to procure vehicles for corporate customers.

The positive sales trajectory of the brand continues as it introduces the all-new Arona crossover model, building on its planned product offensive in a year which also saw the introduction of the new Ibiza, hot on the heels of the five-star rated Ateca mid-sized SUV.

Seat UK head of fleet and business sales, Peter McDonald, said: “The results speak for themselves – the figures are a culmination of our plan to improve all elements of our proposition, from service levels to delivering great vehicles to our customers.

“We’ve been steadily building a dedicated team of people with real expertise, introduced initiatives like the four-day test drive programme and developed new vehicles which in many cases are cheaper to run and more desirable than the competition.”

Graig Gibbin, director at Ebbon-Dacs, added: “When we were preparing a set of industry statistics to present at our annual customer conference, the growth in SEAT orders instantly stood out.  This growth propelled SEAT from 18th to 10th in the total number of orders, across all manufacturers, processed through Leaselink in the last 12 months.”

Order books for the new Arona are now open following its official UK launch last week. Baby brother to the Ateca, it recently received wholelife cost (WLC) estimates – rated from just 51.13p per mile over its lifetime in 1.0 TSI 95PS form. This translates to a saving of around £50 per calendar month or more in entry-level SE trim according to Independent automotive data experts, Cap HPI.

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