Hyundai will launch three new electric vehicles in the next four years, under its new dedicated brand Ioniq.
The car maker has relaunched the term, which initially appeared on its Ioniq hatchback model offering a choice of fully-electric, plug-in hybrid or hybrid powertrains.
Now, the brand will leverage the Ioniq name, which fuses “ion” and “unique”, to represent its commitment to sustainability and innovation.
“The Ioniq brand will change the paradigm of EV customer experience,” said Wonhong Cho, executive vice president and global chief marketing officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”
Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.
The first model under the Ioniq brand will be the Ioniq 5 midsize CUV that will launch in early 2021. It is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt, as a homage to its very first concept car.
In 2022, Hyundai will introduce Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by Ioniq 7, a large SUV in early 2024.
Ioniq brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.
Hyundai Motor Company aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.