BMW has a commitment to have 25 electrified vehicles by 2023, with 13 of those pure electric.
At Virtual Fleet and Mobility Live 2020 Rob East (pictured), general manager corporate sales at BMW Group, described "a really exciting 12 months with some product that we believe will resonate with fleet”.
With three fully electric vehicles (EVs), plus a number of plug-in hybrids, BMW Group had plenty to share with delegates at Virtual Fleet and Mobility Live.
It is also launching Inside Edge, a new customer engagement portal to give company car drivers a brand experience similar to that of a retail buyer.
“The more we can understand the needs of the company car driver market, the better we can support them. It’s a rewards-based programme that
includes number-plate recognition and allows us to have a more meaningful relationship with company car drivers and better understand how they use
their car,” East said.
With an expectation that more people will look to re-enter company car schemes in the coming years, East summarised: “We want to continue to be
easy to work with, consistently innovative and to deliver the very best customer experience.”
Video: BMW - Future of electric mobility and design
Video: Fleet News editor-in-chief Stephen Briers interviews Robert East, general manager, corporate sales at BMW Group
Originally show at Virtual Fleet and Mobility Live 2020.