Fleet News

Renault 5 re-invented to showcase brand’s electrification strategy


Renault is seeking to position itself as a technology, service and clean energy brand, with a plan to launch 14 new models with electrified powertrains by 2025.

The ‘Renaulution’ programme aims to shift Groupe Renault’s focus from volumes to profitability.

Showcasing the French car maker’s new direction is a retro-styled electric city car that is based on Renault’s popular 5 model.

It draws on the recent popularity of models like the Honda e and Fiat 500, which offer a modern zero-emission package with styling cues inspired by historic models.

Renault says the 5 Prototype demonstrates how it will democratise electric cars in Europe, offering a modern take on one of the most popular and essential cars of its era.

There will be seven new pure electric models from the brand between now and 2025 – with a further seven offering hybrid engines.

Luca de Meo, CEO of Groupe Renault, said: “At Renault, we embrace the waves of disruption and create our own ‘Nouvelle Vague’. It’s about bringing modernity to the automotive industry.

“We’ll move to an energy brand, strengthening our EV leadership with the Electro Pole project and investing in Hydrogen, aiming at achieving the greenest mix in Europe by 2025.

“We’ll also be a tech brand, through in-house innovation and through the Software République, an open ecosystem dedicated to develop a European expertise in key fields such as data or cybersecurity.

“This will give us a competitive edge as a service brand, with high-tech connected services, onboard and offboard. And this vision of modernity, we anchor it in France. Because as a brand, we know our soul and our strength lie in our origins.

“The new R5 is the Nouvelle Vague: it’s strongly connected to its history, and yet it’s the future, making electric cars popular.”

Click here for electric cars and hybrids best practice and procurement insight

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee