Polestar UK has opened a new head office at Bicester Heritage to support its operational needs.

A Polestar Space – where new and existing customers can come to experience the brand and its products – will also open on the site in January.

The Swedish electric car maker has delivered more than 11,000 cars in the UK since entering the market in 2020.

Its new headquarters, located on the upper floor, will house operational staff supporting all customers with Polestars on UK roads. Customer Car, Sales, Operations, Marketing, and Communications functions will all operate out of the Commercial Head Office supporting Polestar’s global ambition to deliver 290,000 vehicles by 2025.

The Polestar Space at Bicester will be located on the ground floor and will offer a welcoming environment for customers to experience Polestar electric cars, interact with Polestar specialists and experience a test drive from early next year. The location will also host exclusive customer events.

Jonathan Goodman, head of Polestar UK, said: “With the opening of our first UK commercial Head Office, Polestar is demonstrating the importance of the market to its growth globally. With more than 11,000 Polestar cars now on our roads, this also reflects the rate of pure EV adoption increasing enormously in the UK.

“Bicester Heritage’s approach really resonates with Polestar as an enthusiast brand, and we expect we will fit in well with the other fantastic brands already on site. We will be an open and welcoming head office and we look forward to meeting Bicester Heritage visitors, as well as existing and future Polestar customers over the coming months.”

Bicester Motion offers a collection of dynamic and inclusive visitor experiences, including on-track and off-track immersive experiences celebrating automotive and aviation culture and technology, past, present and future.