Pendragon Vehicle Management appoints new commercial director

Pendragon Vehicle Management has appointed David Jackson as its new commercial director as part of growth plans under new ownership by US-owned dealer group Lithia UK.

Jackson joins from Octopus Electric Vehicles, where he served as head of acquisitions, leading B2B growth and expanding the company’s salary sacrifice offering.

Prior to that, he was head of customer experience at Hitachi Capital Vehicle Solutions (now Novuna), where he was responsible for retention and growth across the fleet portfolio.

Since joining PVM, Jackson has already led the launch of a new car salary sacrifice scheme, integrating Lithia’s automotive retail scale with a digital-first approach.

Jackson confidently stated PVM's strategy for growth in the UK fleet market: "We’re positioning ourselves as a strategic mobility partner.

"We have access to more than 170 physical retail sites and a supply chain built around some of the UK’s best-known brands, we can move faster and more flexibly than anyone else in the market.”

Phil Wilbraham, managing director at PVM, said: “David’s appointment strengthens our leadership team at a pivotal time. His knowledge of the salary sacrifice space, combined with his fleet management expertise, will help drive our strategic plans and deliver added value to customers.”

PVM, which manages a fleet of more than 10,000 vehicles, was acquired by Lithia UK from Pendragon in February 2024.

Lithia said the move has enabled the leasing provider to benefit from "increased scale, funding capabilities, and integration with the wider Lithia UK dealer and retail network".