NextGear Capital has appointed Pamela Halliday as its new sales and marketing director.
With a wealth of motor industry experience across Europe and the UK, Halliday joins the business having previously worked with White Clarke.
Her role in leading the sales marketing activities coincides with the business’ move into the Irish market, planned acceleration into the franchised market, the launch of its new StockMaster operating platform and a new focus upon developing consultative partnerships with industry players right across remarketing cycle.
She said: “The role and business culture are a great fit; retail and remarketing motor industry, technology, a thirst for innovation and a true focus on the customers, reflect my beliefs and experience.
“We are helping to accelerate the supply and sale of an increasing volume of cars and LCVs in the UK and Ireland, using leading edge technology to ensure the automotive remarketing model develops to keep pace with the changes we see right across the marketplace.
“I’m genuinely excited to be here and look forward to being part of the success story.”
NextGear Capital managing director David Mercer said: "These are exciting times at NextGear Capital as we enter our third year.
“Adding Pamela with her experience and enthusiasm to our leadership team is integral to our plans to drive our sales and marketing activities forward to a new level. We are delighted to have her on-board.”
Halliday’s background prior to joining NextGear Capital saw her fulfil senior roles at White Clarke Group, Arval and GE Commercial Finance.