Fleet News

SmartDrive expands its UK operation with two senior appointments

SmartDrive Systems has strengthened its team with the appointment of Penny Randall (pictured) as marketing manager and Phil Morrell as regional sales manager. 

Both appointments are important moves in SmartDrive’s strategy to grow its brand presence and customer base in the UK market.

Penny Randall brings more than 12 years’ experience in the commercial vehicle industry to SmartDrive, having previously been employed in marketing and communication roles at truck OEM, Renault Trucks UK, most recently as marketing director.  Before this, she spent 14 years in the marketing and PR agency environment, so brings a well-rounded set of skills and industry knowledge to the role.  Randall has also held influential industry roles such as chair of the SMMT (Society of Motor Manufacturers and Traders) Commercial Vehicle Group and has an extensive business network. 

Phil Morrell has more than seven years’ experience in the telematics and automotive industry and 10 years’ experience in the insurance and travel industry, he has a proven track record of delivering consistent sales growth through account management, business development and new product launches.   Prior to joining SmartDrive, Morrell was a commercial relationship manager at Tracker Network.

Morrell said: “With increasingly stringent legislation, continually growing volumes of road traffic and considerable increases in road accidents and litigious claims, the time is right in the UK market for the SmartDrive solution and I’m delighted to be on-board.”

Both Randall and Morrell will report to Aidan Rowsome, vice president EMEA, who is also locally based.

Rowsome said: "The UK market is really starting to blossom in its adoption of video to meet safety and security needs, to drive down fleet operating costs and save lives. Penny and Phil will play key roles in helping to drive and shape the delivery of our solutions and go-to-market plans.”

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