PSA Group’s luxury arm DS has appointed Alain Descat as its new UK managing director.
He is currently the DS brand development direcot for Belgium, the Netherlands and Luxemburg and will start his new role on April 3.
The new position has been created as the new DS 7 Crossback SUV joins the range.
Descat has worked for PSA Group since 2001 holding a number of sales and marketing roles. He was also involved in the transformation to digital processes and created a PSA Group ‘Digital Factory’ in the Benelux combining all of the three PSA Group Brand’s operational requirements, to meet the fast moving automotive marketing environment.
Since 2016, Descat has been dedicated to DS Automobiles.