Fleet News

Rob Smale appointed non-executive director at e2e

Rob Smale e2e

Rob Smale, former claims director and transformation director at Ageas, has joined the board of e2e Total Loss Vehicle Management (e2e) as a non-executive director.

Smale (pictured) will sit on the executive board and part of his remit will be focusing on e2e’s value proposition for its clients. 

With more than 30 years’ experience in the insurance claims market and a track record in leadership and claims transformation, he is ideally placed to guide and advise the e2e board. 

Smale said: “Vehicle salvage is often the second largest revenue stream for motor insurers after premium income and there is a huge opportunity to innovate and transform the way insurers are working with their salvage partners. 

“Strong salvage values, total loss process efficiency, transparency, compliance rigor, environmental care and performance consistency are all key. 

"I also see reclaimed parts becoming an integral tool for insurers to address rising repair costs which are a major factor in motor claims inflation. 

“Insurer requirements are evolving, it’s time to expect more and e2e is ready and able to deliver.”

Smale is the second insurance luminary to work with e2e in a non-executive capacity.

Martyn Holman, formerly commercial director at Markerstudy is the group’s non-exec chairperson. Holman said: “I know Rob well and I’m really looking forward to joining forces and building momentum for e2e in the market.

“It’s a great time for Rob to come on board as we look to continue the good work we have started, positioning e2e as the salvage and recycling partner of choice.”

E2e’s chief operating officer Neil Joslin said: “Rob’s reputation for innovation, transformative thinking and leadership in both the insurance and body repair shop markets is fantastic.

“I am absolutely delighted that he has joined the team and I am looking forward to working closely with him to bring our business goals to fruition. 

"We are looking to add serious value to insurers who choose e2e as their salvage partner and Rob brings experience and insight that will help us to materialise that value rapidly.” 


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